Premium K-Beauty & K-Fashion
A balance of performance and style
A selection for modern living
Defined by Performance
High-quality products built around functionality and user experience
Driven by Curation
Korean brands centered on contemporary taste and brand value
In Collaboration with Global Creators
Connecting brands through content created, used, and shared
Products Shop
MIINBAEKSEO
NOTO Premium Hair Pack
$1.00KRW 1,000
MIINBAEKSEO
NOTO Sun Serum
$5.49KRW 8,000
MIINBAEKSEO
NOTO Premium Shampoo
$6.49KRW 10,000
Hanupeeup
Elan-bag
$29KRW 40,900
Hanupeeup
Elan-bag Oxford
$38KRW 54,000
Hanupeeup
Elan-bag 20
$32KRW 45,900
Hanupeeup
Elan-bag Paisley
$26KRW 37,000
Hanupeeup
Smart Pocket
Short: $31KRW 44,000
Long: $38KRW 54,000
Hanupeeup
Arirang eco-bag
$10KRW 15,000